D.I.Y Tea Infusions

Green Tea Image courtesy of bkajino Flickr

Design a Tea : Design Your Own Custom Blend!
A similar business and marketing model to the Custom Food Bar. But with the added intention of using both Fair Trade and organic ingredients, "where possible".

For your very own D.I.Y cuppa start with your base tea, add up to two flavours, choose loose leaf or bagged, customise your packaging (custom labeling is free) select either small bag or large carton and ship.

Some Questions

• How does the merchant market this particular product?
• What language, colours, styles, images does he use?
• Who do you think he wishes to attract?
• What other marketing models does he use to sell his tea?
  

Cadbury Dairy Milk Bars Fairtrade

Image courtesy of publik15 Flickr
Cadbury builds Fairtrade awareness, bar-by-bar
Fairtrade sourcing is moving mainstream as business responds to the ethical climate shift that consumers are leading. For Cadbury this means that their milk chocolate dairy bars only will be sourced from Fairtrade cocoa beans. The recently formed Cadbury Cocoa Partnership mediates the certification process for Ghanaian farming cooperatives to ensure Fairtrade traceability, accountability and transparency.

Some questions

• In your own product development are there ingredients that can be sourced as Fairtrade? Why/not?
• If they were available how would Fairtrade ingredients effect your marketing campaign?
  
• Why do you personally think Fairtrade is going mainstream? What social, global, economic, environmental factors are contributing to such a shift in the marketing of goods?
• Where is Cadbury's sourcing their dark cocoa from?
• What would it take for Cadbury's to fully source Fairtrade?
• How do you personally feel about eating chocolate that is Fairtrade vs non Fairtrade?
• Just today ask people around you if they buy Fairtrade and which products?
• What would help you to buy more Fairtrade?