Top10 Functional Trends.pdf
Sloan Trends has provided a downloadable pdf of the Top 10 Functional Food Trends 2008. Functional Foods are those that are considered to have added benefits upon consumption. For example health benefits in particular, such as organic, reduced fat, high fibre, hormone free, reduced calorie and added nutrients.
It is essential when reviewing such trends to understand why the industry is marketing these and why the consumer desires them. Why do these products provide health solutions and do they?