Twizza Hut

Image courtesy of TCM Hitchhiker

Tweeting Becomes a Summer Job Option - NYTimes.com

Today I found this link via @NLearning on Twitter. Pizza Hut is advertising a job for a Summer Twittern (a summer intern who uses Twitter).

This looks to be both a preemptive and defensive publicity move by Pizza Hut, following on from recent bad publicity wreaked by former employees of Dominos Pizza chain on Youtube.

Monitoring Twitter for feedback and simultaneously marketing in 140 characters job applicants must "demonstrate social-media skills through some kind of creative response". Pizza Hut anticipate plenty of YouTube video uploads from savvy students vying for this unique opportunity.

Some Questions

• How does this reflect on your social media practices? Do you think using social media will assist your prospective employment opportunities? Why/why not?
  

• How else might Twitter/micro blogging be used for food marketing? Give 3 examples.

• How should Dominos Pizza have best responded?

• Can you envision applying for work by uploading a Youtube video? Why/why not?

Lesson Idea

• Create a 3 minute video application for your dream (hospitality) job. Who are you directing it to? What do you know about them? How can you further find out about this person? Who else might know? Who can you ask? How? What qualities do you think are needed for the job? How do you best meet these yourself? What qualities do you still need to develop?
  

How to use Social Media to Market Food Products

Image via CrunchBase

How to Integrate Social Media into Product Marketing

• Having begun your Market Research by setting up Blogger, exploring search engines, browsers, adding useful links and blogs, widgets and feeds you've covered a range of Social Media Tools for Food Trend Search.

• In order to profit from your research you'll want to use Social Media Tools for Food Product Development and Marketing.These topics are the reason for Food Trend Watching.

• Social Media tools guide people to know who you are, what you are producing and where they can get it. Customers whether the public or business will want to do business with people who they like and trust. You have an opportunity to show something personal about yourself whilst at the same time promoting your products. You keep the information about your product focused on its benefits for the customer.

• This post by Hutch Carpenter introduces specific Social Media Tools that can let people know about your product but more importantly allow you to directly connect with prospective customers as you develop your product based on their feedback using online opinion polls, tweets, blog comments, and of course tastings/samples.

Open Source Food

Recipes, Food Photos & Discussion at Open Source Food

Share your own culinary creations or download others. This site has a recipe search box and there are professional contributors with beaut images.

"Content Available Under Creative Commons License Where Indicated. "Indicates that most of the content can be reproduced without infringing copyright. Please check out the Creative Commons logo and ensure you respect others images and recipes.

Find Food Trend Conversations across Social Networks

This is a brand new search service developed by Steve Hargadon Steve is currently convening Ning in Education.

You can search across Ning, Blogger,Google Groups, Yahoo Groups,Twitter, Plurk, Jaiku and Twine. Or you can type in your preferred food trend below! I've used a service called Clipmarks to directly embed these search boxes into this blog.

Conversations.net - Home

Blogged with the Flock Browser

clipped from www.conversations.net

Just Search Ning

Or you can also try:

• Ning's Own Search

Just Search Blogger

Or you can also try:

• Google Blog Search
• Technorati Blog Search

Just Search Twitter

Or you can also try:

• Twitter's Own Search
  

Just Search Plurk

Just Search Jaiku

Just Search Twine

Just Search Google Groups

Or you can also try:

• Google Groups Search Page

Or you can also try:

• Yahoo Groups Search Page

Just Search Yahoo Groups