Feb 10, 2009

Search Amazon for Market Research

Current and categorised for you. These search results will help you with your food product development.

Some questions to respond to:

  • How might you ascertain the demographics for Amazon's Gourmet Food products? Why?
  • How might you decide your own customer profile? Why?
  • What does the site design tell you about the various categories? Why?
  • How does ecommerce influence ingredient choices? Packaging design? Costs?
  • How does ecommerce impact on sustainability?
  • How does this research influence your own product development cycle? Why?


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