Image courtesy of publik15 Flickr
Cadbury builds Fairtrade awareness, bar-by-bar
Fairtrade sourcing is moving mainstream as business responds to the ethical climate shift that consumers are leading. For Cadbury this means that their milk chocolate dairy bars only will be sourced from Fairtrade cocoa beans. The recently formed Cadbury Cocoa Partnership mediates the certification process for Ghanaian farming cooperatives to ensure Fairtrade traceability, accountability and transparency.
- In your own product development are there ingredients that can be sourced as Fairtrade? Why/not?
- If they were available how would Fairtrade ingredients effect your marketing campaign?
- Why do you personally think Fairtrade is going mainstream? What social, global, economic, environmental factors are contributing to such a shift in the marketing of goods?
- Where is Cadbury's sourcing their dark cocoa from?
- What would it take for Cadbury's to fully source Fairtrade?
- How do you personally feel about eating chocolate that is Fairtrade vs non Fairtrade?
- Just today ask people around you if they buy Fairtrade and which products?
- What would help you to buy more Fairtrade?