Image courtesy of publik15 Flickr
Cadbury builds Fairtrade awareness, bar-by-bar
Fairtrade sourcing is moving mainstream as business responds to the ethical climate shift that consumers are leading. For Cadbury this means that their milk chocolate dairy bars only will be sourced from Fairtrade cocoa beans. The recently formed Cadbury Cocoa Partnership mediates the certification process for Ghanaian farming cooperatives to ensure Fairtrade traceability, accountability and transparency.
Some questions
- In your own product development are there ingredients that can be sourced as Fairtrade? Why/not?
- If they were available how would Fairtrade ingredients effect your marketing campaign?
- Why do you personally think Fairtrade is going mainstream? What social, global, economic, environmental factors are contributing to such a shift in the marketing of goods?
- Where is Cadbury's sourcing their dark cocoa from?
- What would it take for Cadbury's to fully source Fairtrade?
- How do you personally feel about eating chocolate that is Fairtrade vs non Fairtrade?
- Just today ask people around you if they buy Fairtrade and which products?
- What would help you to buy more Fairtrade?
Hi Ruth
ReplyDeleteThanks for your kind words - we are very excited about it as well and we also blog about the whole journey to fairtrade.
http://cadburydairymilk.typepad.com/
your questions are very intriguing and we already answered most of them on our blog and through the webcast.
we really look forward to collaborate with anyone who's interestedin Fairtrade and hoping to generate insightful conversations with people who care about where their food come from
best wishes
Lea
Thanks Lea for informing my blog further I appreciate your response!That's easy for students/food bloggers to follow through...
ReplyDeleteThanks Joannah for your encouragement.