Mar 17, 2009

D.I.Y Tea Infusions


















Green Tea Image courtesy of bkajino Flickr

Design a Tea : Design Your Own Custom Blend!
A similar business and marketing model to the Custom Food Bar. But with the added intention of using both Fair Trade and organic ingredients, "where possible".

For your very own D.I.Y cuppa start with your base tea, add up to two flavours, choose loose leaf or bagged, customise your packaging (custom labeling is free) select either small bag or large carton and ship.

Some Questions
  • How does the merchant market this particular product?
  • What language, colours, styles, images does he use?
  • Who do you think he wishes to attract?
  • What other marketing models does he use to sell his tea?


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